Celebrate Ugadi in style with Reliance Jewels’ stunning gold jewellery collection

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Ugadi, the traditional New Year’s Day, is a grand celebration in the South Indian states of Karnataka, Andhra Pradesh, and Telangana. It’s a time for people to come together, exchange greetings, and wish each other a happy and prosperous new year. Ugadi is celebrated with much enthusiasm and traditional fervour, with the purchase of South Indian gold jewellery being a popular tradition.

The word Ugadi is derived from two Sanskrit words, “Yuga” meaning era, and “Adi” meaning beginning. This festival marks the beginning of a new era or a new year. It is believed that on this day, Lord Brahma, the creator of the universe, started his creation. It is also believed that Lord Vishnu, the preserver of the universe, incarnated as Matsya, the fish, on this day.

Embrace new beginnings and prosperity with our traditional, yet exquisite designs

The amazing Ugadi Collection ‘23 by Reliance Jewels is inspired by the traditional Toran and Muggulu designs, a tribute to the rich culture and heritage of South India. The collection includes a variety of 22kt South Indian gold necklaces in various styles and designs from simple gold necklace to intricate motiffs such as Kasu, Mango, Mullapoo, and Kolam.

The Toran and Muggulu designs are intricate patterns that are commonly used in Indian art and design. The Toran design is the rangoli patterns, typically drawn on the doorways, and is believed to bring good luck and prosperity.

Toran inspired necklace set in floral & mango leaf design by Reliance Jewels

Muggulu is a traditional Indian art form that involves creating intricate patterns on the ground using rice flour. Both of these authentic designs have been incorporated into the Ugadi jewellery pieces in the collection.

Adorned by brides for centuries, Kasu is a traditional gold coin design that has been a popular choice for jewellery for centuries. The Kasu necklace is a classic piece that is perfect for any occasion. It is made up of small gold coins that are strung together to form a beautiful necklace.

Kasu Necklace Set with Ram-Sita Motiff by Reliance Jewels

The Mango design is inspired by the shape of a mango, and the Mango necklace is a stunning piece that is perfect for a special occasion.

Mullapoo is a popular South Indian necklace design, inspired by the jasmine flower. The Mullapoo necklace is a delicate piece that features small gold flowers strung together to form a beautiful necklace. The Kolam design is inspired by the traditional Indian art form of the same name. Our 22kt Kolam necklace is a stunning piece that is perfect for a special occasion.

Kolam design necklace set with Antique finish by Reliance Jewels

Experience the joy of tradition with our Ugadi Collection ‘23

The Ugadi collection is the perfect choice for anyone who is looking for traditional gold jewellery that is both beautiful and meaningful. Whether you are looking for a piece to wear on a special occasion or want to add to your collection of traditional jewellery, the Ugadi collection has something for everyone. Each piece is made with the highest quality materials and is designed to last a lifetime. You can purchase it as a wedding necklace set, or purchase the necklace separate, and the earrings separate- we indeed have the best earrings for women!

Visit our stores or shop beautiful South Indian jewellery online and make your Ugadi celebration even more special with our exclusive jewellery collection!